Consistently communicate relevant and concise messaging while networking and interviewing for new and promotional roles. Let people know:
• Who you are
• What type of role/job you are looking for
• Your strengths and interests
And, don't wobble. Clearly state your objectives, so your network and hiring managers understand how they can help and/or hire you.
One way to clearly state your objective is to develop a positioning statement that can be tailored to networking and interviewing conversations. Here’s a framework that I use with LHH clients and others, to get you started:
I am ______________________(insert your profession, and role level)
specializing in the area(s) of_________________________________ (insert capabilities or key job functions)
my strengths include_______________________ (or, my work accomplishments have included ___________________________) (insert a few relevant points)
in __________________ (types of) roles with________________________(names or types of organizations).
Now, what if you are pursuing two different goals? Nancy Collamer says, “It’s fine to say you have two goals, if you can concisely explain both of them.” In her article, 6 Sure Ways to Sabotage Your Job Search, she goes on to give an example of how to do this well:
“I’d like a VP-level position with a Fortune 500 consumer products firm in either the beverage or packaged foods sector.”
It’s a great example, and it's an important point for those exploring multiple opportunities to consider.
In two weeks, I’ll meet again with Touro Graduate School of Business students, and in advance, I'd like them to consider creating their positioning statements. They’ll have a chance to practice their positioning statement during our webinar, and we’ll work on fine tuning messaging to clearly state objective(s).
My tip this week to all is to formulate your positioning statement and practice it as often as you can. The development framework and example above will get you started.
Participating Touro students, get ready for April 28!
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