My 5 recommendations to Senior Executives for maximizing a LinkedIn profile are:
1. Customize your URL and insert your web sites. You will improve your visibility via sites and in Google search rankings.
2. Complete your profile 100% with picture and recommendations, so people know it’s you among others with a similar name, and they see what you are known for among others.
3. Build your network! Establishing your presence and collecting invites is nice, but you miss a lot without participating. With a larger network you can leverage your LinkedIn presence and tools for results.
4. Key words –yes! Really think about this for your personal branding – who uses the technology to search for you, and what words do they search? You can test this by monitoring how many times you come up in searches daily. Some Senior Exeuctives put a bio and only headings for employment, so words and terms need to really count and specialties help.
5. Use and watch updates and applications postings (e.g., travel, press releases, blogs, events, slides, etc.) to keep up-to-date with people and connect.
In the three years I’ve been testing LinkedIn and watching it evolve, it just gets better. Have fun!
Comments